Our challenge with the Volvo fleet microsite was to showcase Volvo to customers looking for fleet services and ingrain the reasons to put Volvo on their fleet policy due to Volvo’s added value, impressive product range, environmental credentials and focus on implementation.
The microsite was a value-add service which was not offered by any competition, this would differentiate Volvo as one of the leading players in international fleet services and build closer links to their target audience.
During the design process Volvo updated their branding guidelines. I always knew this was a possibility so designed the first initial interface concepts with this in mind. With the newly released branding/style guide certain elements, fonts and imagery needed updating.
The final results are below.
The grid and structure would remain the same making it easier to adapt the design for the all new look Volvo.